# Perchwell

> Perchwell is a modern, unified MLS technology platform used by MLS organizations, brokers, and agents across the United States. Founded in 2015, headquartered in New York, NY. MLS customers include CRMLS and Baldwin REALTORS® in Baldwin County, Alabama, where Perchwell became the system of record on August 3, 2026. Brokerage customers include Engel & Völkers and Keller Williams. RESO-certified Web API, SOC 2 compliant, Great Place to Work Certified 2026.

Last updated: 2026-08-21

## Products

- [MLS Platform](https://www.perchwell.com/mls): The modern MLS technology platform for MLS organizations. Enhances the value of the MLS with modern technology including search, collaboration, branded reports, and analytics on a unified, cloud-native, RESO-certified foundation.
- [For Brokers](https://www.perchwell.com/professionals): Market analytics, branded reports, client collaboration, and listing management for real estate professionals.
- [Search & Listing Details](https://www.perchwell.com/product/search-and-listing-details): AI-powered MLS search across every data source. Filter inline, save searches with alerts, and share curated listings with clients in minutes.
- [Client Collaboration](https://www.perchwell.com/product/client-collaboration): One shared workspace for listings, feedback, and messaging. Full parity across web, iOS, and Android.
- [Add/Edit](https://www.perchwell.com/product/add-edit): AI-powered listing input with real-time compliance, smart autofill, AI-generated descriptions, and full mobile parity.
- [Standalone Add/Edit for MLSs](https://www.perchwell.com/mls/add-edit): Add/Edit adopted on its own, independent of the full platform. Front-end of choice, inter-MLS data sharing, built-in compliance, and open integrations.
- [Reports & Analytics](https://www.perchwell.com/product/reports-analytics): Branded CMAs, interactive market analytics, and client-ready presentations from one unified platform.
- [Dashboard](https://www.perchwell.com/product/dashboard): Configurable command center for daily workflow. Monitor new inventory, active client needs, and market shifts in one view.
- [Admin & Configuration](https://www.perchwell.com/product/admin-configuration): Admin tooling for MLSs and brokerages. Assume identity, full audit trails, role and permission configuration.

## Documentation and support

- [Perchwell Help Center](https://support.perchwell.com/en/): Step-by-step articles for agents, brokers, and MLS staff on every part of the platform.
- [Search](https://support.perchwell.com/en/collections/579379-search): Running searches, applying filters, saving searches, and setting up alerts.
- [Dashboard](https://support.perchwell.com/en/collections/10863226-dashboard): Configuring widgets, hot sheets, and integration links.
- [Listings](https://support.perchwell.com/en/collections/579412-listings): Creating and managing listings, including open houses.
- [Add/Edit](https://support.perchwell.com/en/collections/19406083-add-edit): Adding and editing a listing, required fields, drafts, and AI Scribe descriptions.
- [Client Collaboration](https://support.perchwell.com/en/collections/579403-client-collaboration): Inviting clients, sharing listings, and collaborating in a shared workspace.
- [Reports](https://support.perchwell.com/en/collections/579396-reports): Building CMAs, show sheets, one-page reports, and media reports.
- [Analytics](https://support.perchwell.com/en/collections/8401610-analytics): Market analytics and statistical reporting.
- [Manage People](https://support.perchwell.com/en/collections/12248617-manage-people): Brokerage-level configuration and user management.
- Product support: support@perchwell.com, or the AI chat inside the platform.

## Customers

- [Baldwin REALTORS® Conversion Center](https://www.perchwell.com/mls/baldwin-conversion-center): Resource center for Baldwin REALTORS® members. Training signup, a how-to video library, and Power Users available for peer support.
- [Baldwin REALTORS® selects Perchwell as new MLS technology platform](https://www.perchwell.com/blog/baldwin-realtors-r-selects-perchwell-as-new-mls-technology-platform): September 2025 announcement. Baldwin REALTORS® serves 3,000+ members in Baldwin County, Alabama. Perchwell became the system of record on August 3, 2026 following a phased, cohort-based training rollout.

## Company

- [About Perchwell](https://www.perchwell.com/about): Company background, mission, and approach to building real estate technology with agents.
- [Press Kit](https://www.perchwell.com/about/press-kit): Approved brand assets, product visuals, company facts, and leadership information for media use. Press inquiries: press@perchwell.com.
- [Careers](https://www.perchwell.com/careers): Open positions in NYC and remote.
- [Blog](https://www.perchwell.com/blog): Insights on MLS technology, AI, and modern real estate workflows.
- [Three practical uses of AI for the MLS](https://www.perchwell.com/blog/three-practical-uses-of-ai-for-the-mls): How MLS organizations can apply AI to member workflows.
- [AI Scribe: automatic listing descriptions](https://www.perchwell.com/blog/ai-scribe-automatic-listing-descriptions): Generating listing descriptions from structured listing data.

## Key facts

- Founded: 2015
- Headquarters: New York, NY
- Founder & CEO: Brendan Fairbanks
- Investors: Lux Capital, Founders Fund, Starwood Capital
- MLS customers include: CRMLS, Baldwin REALTORS®
- Brokerage customers: Engel & Völkers, Keller Williams
- Live MLS deployments: Baldwin REALTORS® (Baldwin County, Alabama), system of record since August 3, 2026, serving 3,000+ members
- Mobile apps: iOS and Android with full parity to web
- Standards: RESO-certified Web API, SOC 2 compliant
- Recognition: Great Place to Work Certified 2026